Brand Marketer (Multi-Brand Consumer Products) Job at Provya Capitol, Brooklyn, NY

  • Provya Capitol
  • Brooklyn, NY

Job Description

About Us

JOYC Brands is a fast-moving, multi-brand consumer products company. Our portfolio spans games and lifestyle (JOYC, Maison Lude), modern tools (Tinkr), outdoor audio (GRYT), and tech accessories (Tecstr), selling across major retailers, Amazon, and direct-to-consumer. We move fast, ship constantly, and like people who can wear a lot of hats.

The Role

We're looking for a creative, hands-on marketer to own and grow demand across several brands at once. This isn't a narrow specialist seat — you'll touch the full funnel, jump between brands and audiences, and find scrappy, clever ways to create buzz. If you get energy from variety and like owning outcomes end to end, you'll fit right in.

What You'll Do

  • Run full-funnel marketing across multiple DTC ecommerce stores — top-of-funnel awareness through conversion and retention
  • Build and manage email and SMS/text programs: flows, campaigns, segmentation, and lifecycle
  • Launch and grow TikTok Shop, plus organic social and creator/affiliate-driven content
  • Plan and manage paid media (Meta, TikTok, Google) — set up, test, and optimize toward ROAS
  • Think outside the box to generate buzz: partnerships, viral moments, UGC, guerrilla and community plays beyond traditional paid
  • Tailor voice and creative to each brand's distinct audience and personality
  • Track performance and double down on what works

What We're Looking For

  • 2–4 years of marketing experience (not super senior — but a real builder who's done the work hands-on)
  • Genuinely creative; comes with ideas, not just execution
  • Experience running ecommerce / DTC stores (Shopify or similar)
  • Hands-on with email + SMS platforms (Klaviyo, Postscript, Attentive, or similar)
  • TikTok Shop experience strongly preferred
  • Comfortable in paid media across Meta / TikTok / Google
  • Can juggle multiple brands and priorities without losing the thread
  • Scrappy, fast, and resourceful — thrives in a lean, high-velocity environment

Nice to Have

  • Consumer products / retail background
  • Experience with influencer and affiliate programs
  • Basic design or video editing chops (Canva, CapCut, etc.)

Job Tags

Full time

Similar Jobs

Stange Law Firm

Paralegal/Legal Assistant/Legal Secretary Job at Stange Law Firm

 ...Director at Stange Law Firm, PC Are you a legal professional with a passion for...  ...motivated Full-Time Paralegal/Legal Assistant/Legal Secretary to join our team in our...  ...solely upon advertisements.Seniority level Seniority level Entry levelEmployment type Employment type... 

Fiducial Inc

Payroll Processor Job at Fiducial Inc

 ...time sheets after each pay period and will verify that their payroll information and work hours are correct. Payroll processors use Paychex to input basic data into the payroll system. Payroll processors collaborate closely with clients to gather any important payment... 

Vistra Communications LLC

SOCCENT J39 PSYOP Planner Job at Vistra Communications LLC

 ...proactive J39 Psychological Operations (PSYOP) Planner. Here you will serve as a senior PSYOP...  ...learned - to be used for mission continuity that may be accessed by all stakeholders...  ...About Vistra: Vistra Communications, doing business as Vistra and Vistra Federal Solutions,... 

Maxion Corp LLC

Data Entry Clerk - Work From Home - Remote Job at Maxion Corp LLC

 ...Job Description Join Our Team as aWork-From-Home Data Entry Research Panelist! Are you readytoearnmoney from the comfort of your...  ...contributeto meaningful outcomes. Enjoy the freedom ofremote work while building your career. This role isyourchanceto turn your... 

JNP Staffing Assoc

Hybrid Nurse Talent Recruiter - Travel Assignments Job at JNP Staffing Assoc

 ...JNP Staffing Assoc is seeking a Recruiter in Orlando, Florida, to source and place top nursing talent into travel assignments nationwide. This position involves managing the full recruitment cycle and maintaining solid relationships with clinicians.The ideal candidate...